... be sold for millions because every copy is of equal value; simulacra around which our postmodern consumer culture is built, inescapable 'models' that Baudrillard believes, tells the consumer how to live. Baudrillard also believes that the consumer is nothing more than a passive entity that derives all knowledge, thought and action from these 'models' or 'codes', 'The real is produced from miniaturized cells, matrices, and memory banks, models of control-and it can be reproduced and indefinite number of times from these.'(Baudrillard, 1994:2) Hyperreality is a comparatively new word that can be broken down to its components: hyper, and reality, which comes out with 'over and above, beyond that which exists objectively'. Albert Borgman explains that hyperreality is possible when processing information 'to the extent that it overcomes and displaces tangible reality.' (Borgman, 1992:82) The hyperreal experience is of a reality that seems more perfectly constructed than reality actually is. Hyperreality is ...

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