... can re-shape Americans' payments to drug makers to protect everyone without spending appreciably more money. Almost all of the required money is already being spent. * Myth - If government interferes with today's highering prices and profits, 'The lights go out in the labs, and there is no R&D,' according to Tracy Baroni, senior director of policy for the Pharmaceutical Research and Manufacturers of America (PhRMA). Reality - The drug makers' short-term profit maximization is the real long-term threat to adequate research financing. If drug makers do not compromise today and find a way to make all medications affordable for all Americans, an angry future Congress will eviscerate profits, [which] could really harm future research. * Myth - Drug makers spend their money [wisely], and spend much more on research than on marketing. Reality - Drug makers spend money very [poorly], exaggerating their research spending and distorting and minimizing their marketing efforts. In 1999, ...

See this essay or coursework document in full right now