... the same way that the Scottish media had supported the campaign to promote the positive image of the 'Tartan Army'. However, the report did raise the question of whether the behaviour of Scottish fans improved before, after, or during the media campaign. (Bassam, 2001). A recommendation in the report identified the need for the Government, Football authorities, supporters groups and media representatives to commence a dialogue to explore the potential role of the media in transforming the image and behaviour of English fans. Bearing in mind the medias pivotal role in constructing the publics understanding and view of the issue, it is irresponsible to target Football Hooliganism with the kind of sensationalist reporting which adds little to the story and appears blatantly to be aimed at boosting circulation. The stories which rely heavily on powerful headlines evoking images of violence, laden with 'war' metaphors and 'pull outs'1 are often edited in such ...

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