... to be more unfriendly to them through previous negative experiences. By making use of shemata, most everday situations do not require effortful thought only an automatic thought is required. New preceptions are easily orgnaized into new schemas and act effectively without effort. For example, most people have a stairway schema and can apply it to climb staircases they have never seen before. Schemas also attempt to explain how we organize knowledge from past experience to help us interpret, or guide, new information coming in from the senses. French (1993) When we perceive new information which falls within an individuals schema it is easily remembered and incorporated into our worldview. However, when new information does not fit the exisitng schema a common reaction is to simply ignore or quickly forget the new information. It can lead the person of not being conscious of perceiving the new information but when the new information cannot ...

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