... metronome. The metronome had become the conditioned stimulus, for salivation, the conditioned response. Pavlov also experimented with vanilla and even a rotating object as neutral stimuli, in each case the conditioning was successful. However, the neutral stimulus had to be presented before the unconditioned stimulus, otherwise conditioning was ineffective. Classical conditioning is one of the fundamentals of the behavioral perspective. It is used to explain reflexive behavior ranging from phobias to taste aversions. Classical conditioning occurs all around us, it is a part of our lives. Watson used Pavlov's theories to perform his experiment regarding Baby Albert. Cattle ranchers used it to cause wolves and coyotes to dislike sheep. Advertisers use classical conditioning by associating their products with positive images. Additionally, researchers are investigating the effectiveness of behavioral medicine to treat patients for medical conditions without "medicine". Finally, some have applied classical conditioning to Post Traumatic Stress Disorder. Behaviorists have ...

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