... or elaborative rehearsal. When you ask `What does this mean' you consider its meaning you are involved in semantic or meaningful processing. This leads to the strongest memory trace. Number two is phonetic memory which involves maintenance rehearsal and processing for sound. Here language is involved as part of the recognition process. When you ask `what does it sound like' and you consider the sound then you are involved in phonetic processing. The third and last process is structural processing which involves processes the visual features of objects e.g. size, shape, colour, height, upper/lower case etc. When you ask `what does it look like' you are involved in this kind of processing which leads to the weakest memory trace. Craik and Lockhart put forward an alternative to the multi-store model of memory, called the levels of processing theory. They argued that the concept of rehearsal is not sufficient to account ...

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