... Studies using new approaches, such as the prototype approach and (e.g., Fehr and Russell, 1991) attachment theory (e.g., Cassidy and Shaver, 1999; Hazan and Shaver 1990, 1982) have contributed a growing amount of information about love as it is conceptualised in society today. The question to be addressed is why and how do people fall in love? It must be decided where the distinction made between acquaintances that will remain just that, and those where the relationship is to be elevated to the next level. Some social psychologists argue that a primary motivation for falling in love lies in the urge to constantly expand the self (Aron, Norman and Aron, 1998). Aron et al's research centres on the self-expansion model of motivation and cognition in personal relationships. This model posits that people seek to increase their potential efficacy and one way they seek to do so is through relationships in ...

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