... stimuli to actions can create a response. Another branch of behaviourism looks at operant conditioning dictating behaviour. Skinner said, "Behaviour is shaped and maintained by its consequence"(Skinner 1989). Reinforcement can shorten training towards a certain task and this could happen negatively or positively. Skinner had conditioned various animals to behave in a certain way after providing a reward each time they acted a certain way. A newer approach in behaviourism is the social learning theory. The theory looks at how large 'chunks' of behaviour can be learnt from observational learning. Mischel (1968) and Bandura (1986) looked at how traits dictate personality, however it approaches the theory with a more cognitive aspect to explain behaviour. This goes against the idea of behaviourism only looking at observable actions. It still holds the views of traditional behaviourist theories, however it tries to put these theories into contextual situations. One argument against the behaviourist model ...

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