... this study was to test whether smells could act as cues to real life setting because most other studies of this nature had been done in a laboratory setting. The sample was 45 participants who had been to the Jorvik Viking Centre and used authentic smells from the actual museum in the study. The participants were given the same questionnaire of 20 questions and were split into three groups. There were three conditions; the first condition was of Jorvik smells, e.g. burnt wood, fish and rope. The second condition was of irrelevant smells e.g. peppermint and the third condition was no smells. Group one had Viking smells followed by irrelevant smells, group two had irrelevant smells followed by Viking smell and the third group had the no smell condition followed by the no smell condition. The results show that all the groups remembered more items on the second test than ...

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