... is on how many, how often, how many people think and so on. (Bell, J. 1993) Qualitative research obtains view points and personal feelings from its participants. These are not easily measured. Qualitative researchers wish to gain insight into their topic rather than make an analysis of statistics. They are less concerned with how many and more concerned with why and what. The outcome of the research may not be so easily measurable but would be useful as a point of discussion. (Brannen, J 1992) There are many methods of research. Interviews are useful for both quantitative and qualitative research depending on the questions asked. They can also be structured or unstructured or a mixture of both. They are particularly useful if the researcher is trying to find out peoples individual opinions or experiences. Interviews are usually set up in advance but occasionally they may be carried out spontaneously for example when ...

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