... to people sitting around the table. The first card had a line on it, and the second card had three lines, of varying length. The participants were asked which of the lines on the second card matched the line on the first card in length, and gave their answer in front of the rest of the group. All but one of the participants were confederates of the examiner, and were instructed to give the same wrong answer. The naive participant answered second last. Asch found that 32% of the trials, the naÏve subject conformed to answer given by the rest of the group, and 72% of naÏve subjects conformed at least once. 13 out of 50 naÏve participants never conformed. When he interviewed the naÏve participants afterward, he found that conformity existed on three levels: distortion of judgement, distortion of perception and distortion of action. Those who experienced distortion of ...

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