... ourselves in the minority, we often feel uncomfortable in these situations so we generally seek out groups with interests somewhat similar to our own. None of us are immune to social influences and most instances to conformity are beneficial to all of us. Many scientists have researched on conformity throughout the years, Asch (1951) was the beginning of such experiments and probably the most influential was his procedure "The Asch Paradigm". Asch gave participants a simple task of matching one line with another, were one line being on a standard line and the other in a comparison line. Each participant had to state which of A, B, or C was the same length as the line on the standard line. The test was continued 20 times and only 3 mistakes were recorded, this told us the study was simple and the answer obvious. However, participants were tested in groups of 7-9 ...

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