... that the four physical attributes mentioned related to intelligence was not supported. There was no significant relation between height and intelligence, gender and intelligence, age and intelligence or hair colour and intelligence. The information concluded from this study could prove useful in providing more information on stereotypes and reducing ignorance in society. Introduction A stereotype is defined as 'a conventional, formulaic, and oversimplified conception, opinion, or image' (http://dictionary.reference.com). Stereotyping has plagued our society throughout history. A large number of stereotypes in the world are based on physical appearance. Many studies in psychology relating to stereotypes have aimed at discovering what specific stereotypes exist; only a small amount of research has been carried out to discover whether there is any truth behind these stereotypes. The main focus of this research is to look into the stereotype that blondes are less intelligent. The idea of the 'Dumb Blonde' has been around for centuries. There ...

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