... has chosen a particular method there are four main goals to which he/she must strive to achieve within their research. Firstly to describe the phenomenon of their focussed study. Secondly to make predictions concerning that phenomenon. The third goal is to control the phenomenon and finally to provide an accurate explanation of the phenomenon with confidence. The research that the scientist obtains is known as primary data. This is the data that is gathered first hand by the researcher unlike secondary data, which already exists, this may be government sources, newspapers, books, etc. The primary data obtained can be categorised into either quantitative data, for example statistics or numerical data, or qualitative data which is descriptive material. The primary research methods that the scientist may choose shall now be considered. These include the case study, observation methods, experiments, surveys or introspection. Firstly this paper will consider the case study method. This is used ...

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