... participant variability was avoided. As the same group experienced the experimental and control variable, any differences must have been a result of the variables and not differences in the participants themselves. A possible disadvantage to the repeated measures design is the order effect, differences exhibited by participants could be due to the order that the experimental and control conditions are presented. To counterbalance the order effect I separated participants into two randomly selected groups, Group A experienced the control variable first and the experimental variable second, while the Group B was exposed to the experimental design first and the control variable second. It was essential to randomly allocate the participants into their groups to maintain the integrity of the experiment. I flipped a coin to determine if the participant would be in Group A or Group B. The independent variable in this design was the presence of a conflicting color ...

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