... date. "Average" males preferred "Attractive" partners, but most of them with "Average" partners were happy to date them again. Most "Average" participants with "ugly" partners didn't want another date or rate their partners highly. "Attractive" participants with "Attractive" partners were most likely to have another date. Walster and Berschied concluded that physical attractiveness is the key factor in deciding who 18 year old Americans want to go out with and the more attractive the person, the more they would be sought after. However, the opposite is also true, they uglier the person, the less likely they were to be sought after. This study led to the formation of the "Matching Hypothesis" which, states, "People are using attractiveness as a measure of forming a relationship. People of a similar attractiveness seem to find a match." However, the actual procedure that Walster and Berschied carried out has its flaws. The main one of these is ...

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