... context in which they were experienced. One example of an extreme form of contextual specific memory is the death of Princess Diana. Many people especially the media ask a common question such as "what were you doing when you heard the news". Many people claim to be able to remember such major moments with unusual clarity and vividness, as if the events were etched on their minds throughout their lives. The question is whether these "flashbulb memories" are functionally different to all other types of memory such as autobiographical memory. Brown & Kulik (1977), introduced the term flashbulb memory to describe memories that are preserved in an almost indiscriminate way. They postulated that these flashbulb memories were indeed different from ordinary memories, with some defining characteristics. Although these memories are thought to be photographic in their clarity and detail, they do not preserve all features of an event. Conversely ...

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