... behaviour. Distefan, Gilpin, Sargent and Pierce 1999 study of do movie stars encourage adolescents to start smoking?, examined the relationship between adolescents favourite movie stars and their smoking status (Distefan et al., 1999). The result of the study was significant and provides evidence that stars who smoke on and off screen encourage adolescents to smoke (Distefan et al., 1999). However Distefan et al 1999 study only provides evidence that could be a possibility that movie stars could encourage adolescents to smoke; it is not a definite factor of cause. Since Distefan et al 1999 study, McCool, Cameron and Petrie 2001 conducted a study on adolescent's perceptions of smoking imagery in films. The study was a qualitative study, which explored how adolescents interpret and decode smoking imagery in movies (McCool et al., 2001). The study concluded two types of responses from the participants on the smoking imagery in films. Either the ...

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