... any social life that they may have had previously. Even though several of these myths are dissolving and a more positive attitude towards the elderly is developing, many young people still accept these stereotypes. In 1998, Anthony Greenwald, McGhee and Jordan L.K. Schwartz created an Implicit Association Test, which provides a "flexible measure of the automatic associations, underlying implicit prejudices based on age." University - aged subjects completed the IAT age test by visualizing a photo of either a young or old subject and corresponding that photo to the most appropriate word that describes them. There were two words to chose from, one was positive such as joy, happy, friend and the other word was negative for instance evil, failure, awful. Similarly, it is very important to note that, "The hallmark of implicit prejudice is that is operates with out individuals conscious awareness" therefore when the subjects completed the IAT ...

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