... experiment, which was to investigate what the most significant personality factor in attractiveness was. Chosen were intelligence and humour, as the experimenter believes there must be other factors coming into play when considering if another person is attractive that don't include a person's physical appearance. This experiment seeks to find out what other factor contributes to a person's 'attractiveness', and to find out whether it is significant. Hypothesis Experimental hypothesis: There will be a significant difference between the importance of humour or intelligence when looking at a potential love interest. Null hypothesis: Any differences that do occur between the importance of humour or intelligence when looking at a potential love interest will be down to chance. Method Subjects: an opportunity sample was used on 30 males all aged 16-18 years. The subjects were seated in silence working in the KLB Sixth Form study library. Materials: a questionnaire, consisting of ten questions under the title of 'social ...

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