... adverts in 4 USA newspapers. They noted down details of all adverts, and then grouped the entire data dependant on gender. They found 44% of males wanted a physically attractive partner, opposed to 22% of women. These results can help with expectations on the study that will be performed. Perhaps the results will include the males rated higher in attractiveness that the women, based on Dunbar and Waynforth's results. Silverman (1971) wanted to investigate the matching hypothesis theory in a more ecologically valid way. He assembled an observational team comprising of 2 males and 2 females as dating couples in natural settings, such as pubs and clubs. Each observer rated the attractiveness of the couples out of 5. it was found that there was a high degree of similarity in the couples' level of attractiveness. It was also noted that there was more physical intimacy between the couples that were ...

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