... an ambiguous situation, participants look to others for guidance. Therefore according to this, linked in with 'conformity levels in the presence of peoples estimations' study when faced with the dots my participants should look to the stooges estimates for guidance. Another experiment that is focused on normative social influence is that conducted by Asch (1956). In Asch's experiments, a group of people were seated around the table. Of these all but one were actually the experimenters confederates. The group was shown a display of vertical lines of different lengths and were asked to say which of the lines on card B was the same length as another standard line on card A. One after another, the members of the group announced their decision. The confederates had been asked to give incorrect answers. The subject sat in the next to last seat so all but one had given their obviously incorrect ...

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