... effect penetrates. This experiment investigated whether the colour of a person's clothing has an effect on the impression they make on others, in particular whether darker colours, especially black, give a more aggressive impression than lighter colours. This general phenomenon, more widely termed the colour of clothing effect has been widely researched, with findings providing vital information regarding impression formation. It seems that what colour clothes we wear, can greatly affect how others feel, react and even behave towards us as individuals. One of the main questions asked is why this effect occurs? In reply, perhaps we can draw on associations that colours have developed throughout history. For years the colour black has had several negative associations, such as aggression, evilness and deceit. These characteristics perhaps stem from tags that the colour black has acquired, e.g. from situations such as death, the plague, and a fear of the dark. As well as perhaps ...

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