... areas of religion, socialisation and age. Focus groups are under-used in social research, although they have a long history in market research, and more recently in medical research. This exercise examines the value of focus groups as a tool for social researchers and considers their potential and their limitations. The aim was to find out if focus groups are an effective social research method. The aim of the participants were different to those of the researchers, the participants had to focus on their questions and contribute towards discussing the topic issues, while the researchers or observants were to carefully examine the focus group and it's effectiveness in social research. Method The research method used in this research is a focus group. In a focus group, you bring together a number of users to discuss issues and concerns about a topic. There are many definitions of a focus group in the literature, Powell (1996) ...

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