... refers to our "tendency to attach more importance to the initial information that we learn about a person" (Passer, Smith, Atkinson, Mitchell, Muir: P. 507). These 'first impressions' can be overcome but they require a great deal of effort and time. A lot of research has been conducted by psychologists and behaviorists regarding the subject of primacy-recency. Abraham S. Luchins, Edith H. Luchins and Linda Richter, Arie W. Kruglanski conducted two of those significant studies. Their experiments were tested how the primacy-recency effect is effected by the medium in which a message is delivered and how mental fatigue plays a role in impression formation respectively. In the Abraham S. Luchins and Edith H. Luchins experiment, subjects were presented with extrovert and introvert behavior about a boy named Jim. In their study they found that "Generally speaking, primacy effects were found in the sense that response to a questionnaire about ...

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