... are treated that make a study unethical but as well as the wider ethical implication of the research. For example Gould's study tells us that the results that Yerkes collected were used to support racist views, restraining immigration policies and even the eugenics movement. The ethical guidelines lay down by the BPS (British Psychological Society) are consent, debriefing, harm to Participants, privacy, discretion, withdrawal and terms governing observational research. The advantages of conducting ethical research are to improve human life. Psychology should be humanitarian if it's going to improve human life. If we don't care for Participants then we are acting in ways which are completely opposite to one of the intentions of psychology; to improve human welfare. Still it might be disputed that the ends justify the means. If we want the public to take participate in any psychological research we should treat them in a civilized way, or otherwise people will ...

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