... depicted negatively. Therefore, the media is important in regards to race and ethnicity because it is the primary source of indirect or mediated experiences that reinforce racial attitudes and beliefs. Many stories in the newspapers with regards to Aboriginal people have been of a negative attitude, continually referring to acts of criminality and deviance. It is not very often that a news story regarding the success of an Aboriginal person is portrayed. Thus, mass media can be viewed as a place where reality is constructed and racism is produced. It is no secret that the news media is market-driven, therefore they are not merely a tool to inform the public; they are also mechanisms that construct social reality through the placement of coded messages that reinforce an idea of what is good, acceptable, and desirable. Those in control of the media output to a large extent, define society's beliefs and ...

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