... (1). Context Labelling perspective initially emerged in the 1960's and early 1970's (Young, 1981:286; Lilly, Cullen & Ball, 2002:105). This perspective was greatly influenced by the libertarian currents which were widespread within western capitalist societies at this time (Young, 1981:286). In contrast the rational choice theorists were influenced by the politics of control. Within the 1980's and 1990' many old theories were revitalised in a period of rising conservatism, which represented principles of individual responsibility, yet often turned a blind eye to social circumstances (Lilly, Cullen & Ball 2002:201). Origins Rational choice This earlier approach is usually referred to as the Classical Approach (1). Procedded on similar assumptions as benthams Perspective Labelling Social labelling theorists are adults who can no longer be taken in by the childish belief that 'sticks and stones may break my bones, but names will never hurt me'. Source:Stephen Box, Deviance, Reality and Society. Traditionally deviant activity means those actions contrary to the norms whether ...

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