... great role in shaping and moving the development of cocaine research. The journal begins with a brief look at the history of the presence of cocaine in America. Setting the scene and showing how over time attitudes have changed towards the drug by both the public and the media. Over the past century the Americans have had mixed feelings over the issue of cocaine. In the very early days it was known as a substance of great danger which would effect the CNS, was harmful and addictive and most often life threatening. And so its presence was seen negatively. However by the 1980's views changed greatly as the cocoa cola company was publicising coco cola as a 'therapeutic nerve and brain tonic' because it was made with the coco plant. In addition to this Dr. William A. Hammond promoted it suggesting that it was a 'safe and effective soother' for ...

See this essay or coursework document in full right now