... also revealed that American and Thai marketers differ on various components of their ethical decision-making process. However, international researchers have not investigated differences in the extent to which marketers from different countries believe that ethics and social responsibility are important for organizational effectiveness. An individual's perception about whether ethics and social responsibility contribute to organizational effectiveness is likely to be a critical antecedent of whether he/she even perceives an ethical problem in a given situation (Singhapakdi et al., 1995). This is a pragmatic view based on an argument that managers must first perceive ethics and social responsibility to be vital to organizational effectiveness before their behaviors will become more ethical and reflect greater social responsibility. This view is consistent with Hunt and Vitell's (1986) depiction of ethical judgment as including a teleological evaluation, when an individual evaluates alternative actions by weighing the perceived probability and desirability of consequences. Essentially, a manager's choice ...

See this essay or coursework document in full right now