... Theory (SLT) and The Deindividuation Theory. The SLT was developed from behaviourism and it focuses on the concept that behaviour is learned through modelling or imitation. David Statt, (2003) describes The Social Learning Theory by stating, "The view that behaviour can be explained in terms of both direct and indirect (VICARIOUS) REINFORCEMENT; indirect reinforcement and identification lead to imitation." The SLT was an expansion on The Learning Theory, (which suggested that new behaviours were learned through direct reinforcement). Direct reinforcement involves classical & operant conditioning. The Social Learning Theory differs to this 'Traditional' theory as it includes INDIRECT Reinforcement as well as direct reinforcement. Indirect Reinforcement includes vicarious reinforcement, which occurs when another person is observed to be rewarded for certain actions. Therefore the observer may imitate these behaviours in order to obtain the same reward i.e. Learning by example (good or bad!!). There are various factors of the SLT which can ...

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