... subjects to make at least one incorrect judgement about the colour of the slides they were shown. Moscovici found that a majority can bring about compliance in a group but the subjects may not necessarily believe in what they are saying. However, when a minority influences a majority in a group they can bring about internalisation and the minority can influence the majority to believe in what they are saying. Moscovici also found that a minority is more likely to influence a majority if the minority are consistent with their answers, they appear confident in what they are saying, they avoid a dogmatic and rigid appearance, they disrupt the established norm and put doubt in the majorities minds and if they argue for a view compatible with current social trends. Therefore it is possible, as shown by Moscovici that a minority can influence a majority, but to be successful in ...

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