... Real, (1996, cited in O'Sullivan et al, 1998, page 3) the variety of differing modes that modern media takes form in, are particular ways of creatively participating in the life of modern culture, namely by reading, watching and listening to certain entities around us. In this essay, I focus on the mass media as the driving force of media itself since it has been the development of mass communication systems that have allowed modern societies to expand and be understood. Many writers agree that it has been the advancement of television, radio, film, literature, computer networks and so on that have enabled society to exist as it does today (Ibid. page 3). Therefore, since it is evident that mass media forms a major part in the existence of society; surely the question of whether or not it should be studied has a simple answer. If we did not study the media, we ...

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