... your face, but such methods are needed in order to change social views on smoking tobacco, and "truth" has thus proven to be successful in educating the public, as well as reducing smoking among America's youth. However, some consider these compelling images used in "truth's" campaign against smoking as too gratuitous. Additionally, the radical tactics used to educate and influence our nation's youth may be criticized for being excessive and distasteful. Some of the advertisements put out by "truth" are so repulsive to the public, that at times the campaign has turned people away. One offensive television commercial designed to shock viewers and vilify tobacco companies compares the industry to many evil figures in history. This "truth" commercial showed a "Demon Award" ceremony in Hell and featured a tuxedo-clad tobacco company executive accepting an award for "Most Deaths in a Year" from a cheering audience that included Adolf Hitler, Joseph ...

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