... advertising than they do competing is Anna Kournikova the Russian tennis player. She is the highest paid woman tennis player but is yet to win a major tournament. While this is all good for the major players in sports the competitors and teams in the lower leagues are struggling. One example of this is the recent crisis in football; many teams are going bankrupt, as they cannot afford the player wages and prices. This is because the teams in the premiership all have huge sponsorship deals as companies know that their logo will be seen by millions, but companies do not want to invest very much money in teams from the lower leagues as not may people will see their logo. This in turn is meaning that lower league teams cannot buy good players or are forced to sell their good players meaning less and less people will go and watch their ...

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