... Kournikova, the Russian tennis player earns more through advertising than she does from competing. She does most of her work for Adidas and Lycos. Anna is the highest paid woman in tennis but is yet to win a major tournament. This situation is great for the key players in the sports industry however the competitors and teams in the lower leagues have a hard time. Due to the lack of sponsorship and media attention it makes it extremely difficult for people at the bottom to climb the success ladder. For many of the performers at the top of the tree, they got a 'lucky break'. As a consequence of this huge imbalance the divide between elite and amateur sports performers is growing and growing. One example of this is the recent crisis in football; many teams are going bankrupt, as they cannot afford the player wages and prices. This is ...

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