... session. No longer there just to win, professional athletes like Roy Keane are now charged with maintaining the moral standards of the nation's youth. The new sports role model is not simply a means of disciplining troublemaker sports personalities like Keane, but is representative of a turn in social thought and practice that not only overestimates social problems but also individualises and moralises them. Many people attempt to emulate their behaviour and this is why they should behave in an impeccable manner. Players that show undesirable aspects of the game such as violence, bad sportsmanship or a lazy attitude can create an image for the recipient that, that kind of behaviour is acceptable. When playing at high level, crowds can have good and bad influences on a performer. If the crowd has a good atmosphere and gets behind the team then performers can be motivated by this and raise their playing ...

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