... was formed in 1977; with Dutch electrical company Philips the major sponsor.3 Until the establishment of the NSL soccer fans had more of a chance in seeing a touring international side, than an inter-state team. Other sports followed the national concept, including the Victorian football League (VFL) changing its name to the Australian football League (AFL); the National Basketball League (NBL), which is regarded as the marketing success story of the 1980's. Sport in modern Australia has become big business, an economic activity in its own right. "Sport at the top-level has become much more part of the entertainment world, and particularly so during the last thirty years. We have reached the age where sport at the top level has become almost completely show-biz - the cult of the individual, high salaries, the desire to present the game as a spectacle with more money, sponsorship, and more emphasis on winning".4 Sport is ...

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