... Promotion These are called the Four P's of marketing and are called the MARKETING MIX, which are all linked to each other and all have to be taken into account if a business is to be successful. Product The business, this sports shop, must have a product that our customers/consumers will have a demand for, and for which they are prepared to pay for. The products in our shop will be sportswear and sports accessories etc. Price The business should know how much customers are a prepared to pay for the products. The price may depend on factors like the location of the shop or what our competitors are charging for the same product. The price should also make a profit for this business. Place The place where our business will set up should be in a working class population that can afford our products comfortably. I Have decided that our business will be located ...

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