... by would be of any convenience to them. I will plan questionnaires and analyse them to find whether having a sports shop would be of any use to them. I will distribute the questionnaires equally to male and females and of different age groups. This will allow me to find out which age groups I should be targeting more for than the others and what interests in the area are. Also, I will meet up with a few workers and senior staff at JJB Sports in One Stop, Perry Barr to have an idea of how busy the shop would be and the customer needs. I will also try and get some background information on how the business is run in order for it to be a success. I will find different ways of how to advertise my new sports shop through different channels of media e.g. newspapers and radio. I shall also ...

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