... the intensity of feeling toward the team becomes so great that parts of every day are devoted to either his team or in some instances, to the broad realm of the sport itself." Quantitative research is characterised by the assumption that human behaviour can be explained by social facts which can be researched by methodologies that utilise "the deductive logic of natural sciences" (Horna, pg 121). The research looks for "distinguishing characteristics, elemental properties and empirical boundaries" (Horna, pg 121). And normally measures "how much or how often" (Nau 1995) they are appropriate to examine the behavioural component of sports fans, such as attendance at games. A quantitative research allows flexibility in the treatment of data, in terms of statistical analyses, comparative analyses and repeatability of data collection in order to verify reliability. The advantages of this approach are demonstrated by the research carried out into the English "Premier ...

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