... pitch, for what they drink, what they wear and how they speak. When dealing with the media, athletes have to be careful what they say and how they act as many of the younger generation look up to professional sports people as role models and copy many of their images. For example every time David Beckham went out and changed his hair style, you would see hundreds of children with the same hair cut the next day. As David Beckham has advertised many things such as sports wear and drinks, many of these brands have had an enormous increase in sales as many young boys and girls want to wear the same trainers as him. Media pick up on anything and will make a story on especially if they think it might attract attention from the public. When the athletes get attention from fans and media, it may not always ...

See this essay or coursework document in full right now