... of absolute moral condemnation" (Weber 1976 cited in Rojek 1995 p.46). They did this to glorify god, they believed living their life this way would secure them a place in heaven. " As asceticism evolved the Protestant society became less moralistic and more rational. "Rationalisation refers to the process in which human activity became increasingly subject to calculation, measurement, standardisation and control" (Weber 1947 cited in Overman 1997 pp. ). With the society changing peoples' values also began to change and so society developed further. Human conduct now had to be justified according to what were the acceptable norms (Overman 1997). Puritans now became secularised (detached form their religious origins) and so all aspects of life were influenced (Rojek 1995). Puritans habits had produced them a large amount of wealth, they demonstrated that rigorous hard work result in the production of material improvement in their lives. And so they were transformed ...

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