... sociology is ideology. Ideology explores a set of ideas, attitudes and beliefs that are help by a particular group of people. Ideology helps us to make sense and give meaning to the social world. Ideologies can be developed by different social groups. An ideology can be either dominant (powerful) or subordinate (have less power). Ideologies work in favour of the powerful and established groups i.e. the upper class white male. Dominant ideologies can be challenged by subordinate groups this results in social change. Ideology also helps us to explore and understand values; these include the dominant values of sport. The values include things like discipline, conformity, commitment, obedience to rules and hard work. An article by Brohm explores these values and explains how they are carried over into the workplace. "On the institutional, superstructural level, sport ideologically reproduces the world of work. It is a symbolic parallel of this world. This ...

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