... sold on infomercials? Because it is not a high margin, hyped up exercise equipment. The majority of the infomercial equipment is designed for one purpose, to make as much money as soon as possible before the general public figures out they don't work. A substantial portion of the price of this equipment is going towards the promotions. Who are the people that primarily buy this stuff? Individuals who want to believe that there are shortcuts to losing weight and getting in shape. Getting fit takes time and effort, and no machine is going to avoid that reality. Have you ever seen any infomercial equipment at a health club? No, because they don't work and they're not built to last. What you will see is a number of treadmill, often with people waiting their turn to use them. It really is a numbers game. The more time you spend doing cardiovascular ...

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