... is interested in the design / multimedia then they should choose Apple. 1.0 Introduction The following report provides analysis on two high profile companies within the computing industry. The two organisations chosen for this assignment are Microsoft and Apple. This report aims to provide graduates considering working in the computing industry with a clearer view on what each company entail. This report also aims to provide information on each company such as turnover, Company Value, political analysis, environmental analysis, social analysis and technological analysis of the industry with reference to theoretical and analytical models. This should help the graduate chose which company suits them better. 1.1 Objectives The objectives of this report are to; * Research Apple and Microsoft * Analyse the data regarding the two organisations * Recommend an organisation to a graduate 1.2 Methodology This report is based on the research of Apple and Microsoft, both of which apply trade in the computing industry. The information ...

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