... upgraded Layout * Prime site location which is near to the high streets, a dynamic student population and a concentration of local businesses * Ongoing, first-class marketing and adverting strategies will be done. * Trained and friendly staff * A lively website with promotional activated included in the website itself. Nature of industry Coffee has long since been a morning tradition, but today that's changing. We are seeing a major paradigm shift in the way coffee is being sold. Drinking coffee is turning into a lifestyle statement in a world where people are becoming more and more brand conscious. We define the market as the coffee shop rather than restaurants. A place were people can meet friends and socialise or just relax. There are many different types of coffee outlets such as high street outlets, mobile units and branded coffee outlets at supermarkets. In fact, Cafe Nero, Starbucks and Costa Coffee account for nearly ...

See this essay or coursework document in full right now