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... hundreds of millions of buyers. The health-foods industry is similar in basic structure, channels, costs, and distribution. Additionally, the wholesome foods industry is the fastest growing segment in food retail, accounting for over 10% of annual sales in 2005. As the Mommy-May I Muffins Company, Inc. is a New Jersey based company, it may be assumed that in the early stages the company will be supplying its product principally to the New York / New Jersey area. There has been a steady 4% growth in the wholesome / organic foods / health foods industry in the Northeast per year over the past decade, most notably with parents of children 2 to 12 years of age. III. Background of the business a. Brief history of the business: The Mommy-May I Muffins Company, Inc is a new company located in Jersey City, New Jersey, that develops and markets specialty baked goods fro health conscious adults and ...