... to expand into the Israeli restaurant industry. Product/country motivation The company our group has chosen is Starbucks. "Starbucks has become a popular premier restaurant business in the United States and has expanded into the international market with more than 1,500 coffeehouses in 31 markets outside North America" (Starbucks Coffee International). Starbucks should expand into countries, such as Israel, to increase the recognition of their brand and grow its sales to accomplish its objective to establish them as the most recognized and respected brand in the world. Since there are already many established American restaurants operating in the Israeli restaurant industry, consumers in Israel should be more enticed to buy Starbucks' products. Furthermore, the Israeli economy has been in a recession due to factors such as the Israeli-Palestinian conflict, increasing declines in the high-technology and tourism industries, and strict fiscal measures in the face of growing inflation. According to Don Montuori, Acquisitions ...

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