... or days off ill. * Personal finances limit development of the business. * Owners are personally liable for the firm's debts - unlimited liability. At that time, due to a fashion trend, there was a large demand for heathers; everyone wanted a garden, but with little knowledge and less time, low maintenance ground cover plants were the customer's ideal. The demand was so high that retailers were unable to supply enough heathers to quench the demand and were forced to look beyond their usual suppliers. Joy's husband, a professional horticulturalist, already had a large country garden featuring many types of heathers; this was what initially attracted the retailer and formed the basis for the new enterprise. As a wholesaler supplying the retail trade there was no uncertainty of market. All plants produced were to fulfil the quota set by the retailer, there was no surplus and bills were paid when ...

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